I started working part time as senior communications manager for the NDSM Foundation. NDSM is the historical remainder of the largest shipyard in Amsterdam, now developing itself into a creative city at the north bank of the IJ river. The NDSM wharf has the promise to grow continuously as a gravity center of urban creative energy. NDSM remains an experimental urban environment, a self-made city. More info at ndsm.nl
After working on two succesfull editions of Rewire Festival in The Hague (2014/2015), I’m now busy buiding a fresh new campaign strategy for 2016 (April 1-3). Rewire is an annual international festival for adventurous music. The festival presents a broad programme with a focus on contemporary electronic music, neo-classical, new jazz, experimental pop, sound art and multidisciplinary collaborations. First announced artists are Animal Collective, Mica Levi & Stargaze present Under The Skin, Battles, Teho Teardo & Blixa Bargeld, Xiu Xiu plays Twin Peaks, Ben UFO, amongst others. Check rewirefestival.nl
Sagra is een winkel, gespecialiseerd in Italiaanse wijnen, grappa’s, olijfolie, pasta, salades, koffie en meer. Voor de heropening van de winkel ben ik gevraagd om communicatieadvies te geven. Naast de inzet van social media zal er een nieuwe huisstijl en website worden ontwikkeld. Ook zal er lokaal worden gepromooot door middel van direct mailings en free publicity. Sagra is gevestigd op Plantage Kerklaan 24 in Amsterdam. Ga voor meer informatie naar sagra.nl.
Gwyneth Wentink, Wouter Snoei en Arnout Hulskamp present ‘In Code’. An audiovisual performance of ‘In C’ by Terry Riley with harp, electronica and visuals. “In C” by Terry Riley is shrouded in mystery. Rumored to be the first piece of minimal music ever written, it doesn’t have a fixed running time. Most renditions of this mysterious piece run somewhere between 45 or 90 minutes. Originallty arranged for 35 musicians, Wouter Snoei and Gwyneth Wenting made adjustments for electronica and harp. I will be helping the team with their PR and communications strategy.
Saturday the 18th of July marks the date of the very first 22fest, a new festival at the beautiful Diemerbos presented by 22tracks. Expect an intimate forest location with three stages, a delightful food line-up, a creative side-program and lots of great music to explore. As a project manager I helped to build up the festival’s promo strategy.
My work in 14 pictures > 5 Days Off / Van Gogh Spreekt / Rewire Festival.
Jan – March: 5 Days Off 2014 (artistic director)
I’m very lucky to say that I’m working as Head of Marketing and Communications for the upcoming Rewire Festival in The Hague. Rewire is an annual international festival that showcases adventurous music. The programme is built around concerts, performances, club nights, screenings, artist talks and workshops. The fourth edition will take place on November 7 and 8 2014; at various venues across The Hague.
Ik ben gevraagd om de online communicatie en inhoudelijke randprogrammering voor het theaterstuk Van Gogh Spreekt te verzorgen. Tien jaar na zijn tumultueuze verscheiden keert Theo van Gogh terug als personage in zijn eigen theatershow. Theo gaat loos in een verwoestende onemanshow met de bescheiden titel Van Gogh Spreekt. Niemand wordt gespaard in een nietsontziende monoloog, waarin Theo’s nihilistische ironie in een tomeloze woordenstroom op het publiek afrolt. Vanaf oktober is het stuk te zien in verschillende theaters door het hele land.
Since the beginning of September I’ve been working full time coordinating 5 Days Off Festival, the fourteenth edition. After being the communications manager for two years, I’ve been asked to be artistic director of the festival. A dream come true. 5 Days Off will be held from 5 till 9 March. I Can’t wait!
5 Days Off first started in 2001 as a spin-off from Belgium’s 10 Days Off festival. 5 Days Off is the first of its kind in Amsterdam, as it developed over the years into a week-long indoor dance festival much like ADE, appealing to an equally diverse audience. This year’s offerings are as varied as ever, from the mellow tones of DARKSIDE’s opening set through to the high-octane charge of Rustie. Showcases come from the Netherlands’ most raucous homegrown talent, with Speedy J’s Electric Deluxe label and drum and bass trio Noisia stepping up to the plate.
I’m happy to be working with one of the very best orchestras in the world, The Royal Concertgebouw Orchestra. It celebrates its 125th anniversary this year. The RCO developed a new format for the AAA concerts on Thursday nights: well over an hour of orchestral music without a break, preceded by a curtain-raiser (a prominent person discusses the theme on the Main Hall stage) and followed by the /entrée Late Night. The first concert in this format is thrilling in every respect: music for scary film moments, with film projections. Before the concert, the young and successful film director Pieter Kuijpers (well-known for films such as Van God Los and TBS) will speak about Suspense in music and film. For the next four AAA Thursdays (September, October, January and March). I’m working on the PR strategy and online communication together with design agency Grrr.