Photo: Ben Frost
For five days – from Wednesday 3 till Sunday, April 7 – be sure to visit the World Minimal Music Festival at Muziekgebouw aan ‘t IJ and/or Muziekgebouw Eindhoven. During the 3rd edition of this biennial festival, there will be lots of concerts with international musicians including Kronos Quartet, Konono No. 1 and Ben Frost, containing both ritual trance music, electronic beats and soundscapes. Next to the main program there are several special events during the festival, developed in collaboration with organizations like 22tracks, Subbacultcha! and Gonzo (circus). With dj’s, films, talk shows, minimal yoga and a 21-hour composition inspired by Erik Satie’s Vexations.
I’ve been working on the previous editions in 2009 and 2011. Now I’ve been asked to help Muziekgebouw aan ‘t IJ with the PR strategy and online marketing for the third episode of this wonderful festival. It feels good to be back!
I had a great time working as a freelancer for Muziekgebouws World Minimal Music Festival 2011. Our communication and marketing strategy really worked out. The festival got a lot of press coverage and many (new and young) visitors. Most of the concerts sold out and the music was very inspiring. You can find pics, video’s, music and interviews on the wmmf highlights page of Vpro Dorst.
Steve Reich after the great performance of his work Tehillim
Minimal elctronica by Raphael Vanoli (Knalpot) at the Festivalcafe
Muziekgebouw aan ‘t IJ asked me to help them promote the World Minimal Music Festival (March 30 – April 3). What a great way to start my new career as independent communications professional. This month I will be working full time on PR at the office of the Concert Hall of the 21st Century, Muziekgebouw aan ‘t IJ.
Steve Reich will be opening the World Minimal Music Festival (photo: Jeffrey Herman)
Hypnotic, repetitive and breathtaking: since as far back as the 1960s, minimal music has been entrancing people with deceptively simple means. Muziekgebouw aan ‘t IJ in Amsterdam and Muziekgebouw Frits Philips Eindhoven are paying tribute to this exceptional genre with a programme which includes music from Steve Reich, Philip Glass, Simeon ten Holt, Michael Nyman, the Mandara Mountains in Cameroon and Machinefabriek.
More about the festival: minimalmusicfestival.nl